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project
案例分享
Client
漉漉茶事 ROOOGA TEA
Design Scope
品牌定位、品牌設計、品牌策略、品牌議題操作、行銷活動規劃、空間設計、網站設計、體驗設計、商品命名、包裝設計、品牌動靜態攝影計劃、品牌維護
Project Overview
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每個徹夜製茶的夜晚，匯聚成一杯極致好茶。
漉漉茶事作為新世代得茶葉品牌，秉持著愛護土地與對自然的堅持，嚴選優質茶菁，致力以科學焙茶方式，打造耐沖泡且低咖啡因、無負擔的茶品，使用100% 台灣茶葉，主打帶有清甜果香的台灣本土『新型烏龍茶』。堅持以重萎凋、重發酵並且製作時間長的古法來製茶，在歷時多年的調整與專業指導下，期待改變茶葉印象，去除澀口、胃不適和咖啡因，為新世代帶來全新茶葉體驗。讓漉漉茶事陪伴您，感受台灣土地的獨特之美，開啟全新茶葉體驗之旅。
願每個人都能傳遞出自己的一池春水
透過品味漉茶的舒暢身心，以及禮物的送遞，將感激與對台灣土地的回饋不斷傳遞。讓製茶者、收禮者和品茗者都能感受到撫慰，並喚起正向善意的循環。 我們踏出第一步，期待更多人與我們一同踏上這趟散發茶香、珍惜心意的旅程。讓我們成為彼此想念時能相伴的長久品牌。
Every night dedicated to crafting tea yields a cup of exceptional quality
Introducing ROOOGA TEA, a modern brand dedicated to preserving the land and embracing nature. We carefully select premium tea leaves and utilize scientific roasting techniques to create teas that are easy to brew, low in caffeine, and free from any burden. Our lineup showcases the renowned 'New Generation Oolong Tea' from Taiwan, known for its delightful fruity aroma.
At ROOOGA TEA, we respect the heritage of traditional methods, emphasizing withering, fermentation, and a meticulous production process. Our mission is to redefine tea by eliminating bitterness, discomfort, and concerns about caffeine, offering a fresh tea experience for the new generation.Join us on a journey with ROOOGA TEA and experience the exceptional beauty of Taiwanese tea, immersing yourself in a brand-new exploration of flavors and aromas.
May everyone immerse their heartfelt intentions in the tranquil spring water
Experience the soothing and rejuvenating effects of savoring ROOOGA TEA, and the act of gifting that perpetuates gratitude and contributes to the well-being of Taiwan's land. Let tea producers, gift recipients, and tea enthusiasts alike find solace and ignite a cycle of positive goodwill.
ROOOGA TEA takes the first step, eagerly anticipating the participation of more individuals on this journey, where the aroma of tea fills the air and cherished sentiments are treasured. Let us become a enduring brand that offers companionship in moments of longing.
Design Concept
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茶香牽縈，文化伴你相會，探索輕盈的心靈旅程
ROOOGA的命名靈感源自英文單字 " Loop "（循環），保留了 " 漉 " 的發音，象徵著茶的功能、永續的願景以及漉茶所要傳遞的善念，伴隨著茶的韻律而永不停息地流動。
品牌設計方向以傳達「生生不息得茶香，牽縈著長情的珍伴」為核心信念，營造出詩意的氛圍。透過將英文字母 " ROOOGA " 轉化為草書風格，如同茶蒸氣般纏繞，連結著彼此的羈絆，與大地共同循環善意，最終匯聚成一杯歷久彌新的好茶。
標誌設計以流暢的線條和優雅的曲線呈現，展現了茶葉的柔和性和豐富性。每個字母都彷彿散發出微妙的茶香，帶著悠遠而富有層次的喝茶回憶。希望能夠喚起人們對於品味茶香、珍視情感羈絆以及與自然共融的重要價值的認同。更象徵著美好茶品的追求和對於茶文化的熱愛，同時也象徵著人與茶之間永不斷絕的連結。
The ever-lasting fragrance of tea, accompanied by culture, awaits your presence as you embark on a serene journey of the soul
The name ROOOGA is inspired by the English word "Loop," preserving the sound of "漉" and symbolizing the functionality of tea, the vision of sustainability, and the benevolent intention conveyed through tea straining. It flows continuously, resonating with the rhythm of tea.
The design of our brand logo embodies the belief in the everlasting fragrance of tea and the cherished companionship. It creates a poetic atmosphere. By transforming the English letters "ROOOGA" into a calligraphic style reminiscent of tea vapor, it intertwines like a gentle embrace, connecting our heartfelt bonds and embracing a harmonious cycle with the earth. Ultimately, it converges into a cup of tea that transcends time.
Let the fragrance of tea accompany you on a light-hearted journey of the soul, where cultural encounters await. Discover the essence of ROOOGA TEA, where the spirit of tea flows endlessly.
Package Design
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連綿裊繞，歷久彌新的好茶匯聚成圓，環環相扣，環抱的是一份情誼、一份祝福或是一份思念，用一杯茶滋養著自我心靈，用兩杯茶暢談彼此情誼，用三杯茶探索人生真理。 包裝設計延續ROOOGA TEA的環環相扣與1000日甕藏的視覺輪廓，透過三個 "OOO" 的構成，拓展了茶品的想像空間和應用範圍。展現著我們對茶品的精湛掌控和對品茶者的無微不至關懷。生生不息的茶香連綿纏繞在茶盒包裝上，運用每支茶品的功用與意涵傳遞每款飲品獨特的視覺意象。
Unfolding its timeless essence, the circle of exquisite teas rejuvenates and intertwines, embracing the bonds of friendship, blessings, and cherished memories. With a single cup, we nourish our souls; with two cups, we engage in heartfelt conversations; with three cups, we embark on a journey to explore the depths of life. The package design continues the interconnectedness of ROOOGA TEA and the visual contours of the 1000-day-aged collection. By incorporating the three "OOO" elements, it expands the realms of imagination and application for our tea offerings. It showcases our meticulous craftsmanship and unwavering care for tea enthusiasts. The ever-enduring aroma of tea gracefully envelops the packaging, conveying the unique visual imagery that encapsulates the essence and significance of each beverage.
HI RO 初漉
一口初嚐
一飲滌昏寐，情思爽朗滿天地
-
初嚐生茶，茶香如春芽，萌發味蕾
洗滌去昏寐，神清氣爽情思滿天地
First Sip, HI RO, the Essence Awakens A sip that washes away drowsiness, filling the air with a refreshing clarity of thoughts.
Tasting the essence of raw tea, like the budding of spring, awakening the taste buds. Cleansing away lethargy, leaving the mind clear and the spirits uplifted.
ON ROO 湘漉
兩相對飲
對飲舒我神，醇厚溫潤助好眠
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對飲黑金龍，茶香環繞，思想相碰
舒暢遍心靈，翱翔山嵐行雲流水逐著夢
Sip in Harmony, ON ROO, the Serene Infusion A harmonious sip that soothes the spirit, with its rich and mellow warmth aiding restful sleep.
Sharing the indulgence of Black Golden Dragon, with tea aroma swirling, minds intertwine. A tranquil journey through the heart and soul, soaring through misty mountains and flowing waters, chasing dreams.
BE ROOO 藏漉
三生有幸，伴你漉藏
三飲便得道，入甕陳藏伴你漉藏
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三飲熷烏龍，茶香牽縈，陳放濃韻
豁達解憂愁，疑難如茶淬鍊後得真諦
Fortunate Encounter, BE ROOO, the Hidden Elixir Three sips to attain enlightenment, as you delve into the aged wisdom stored within the vessel.
Savoring the infused Oolong, where tea aroma lingers, revealing the depth of its aged essence. Embracing liberation from worries, finding profound truth through the refined brew.
-
每個徹夜製茶的夜晚，匯聚成一杯極致好茶。
漉漉茶事作為新世代得茶葉品牌，秉持著愛護土地與對自然的堅持，嚴選優質茶菁，致力以科學焙茶方式，打造耐沖泡且低咖啡因、無負擔的茶品，使用100% 台灣茶葉，主打帶有清甜果香的台灣本土『新型烏龍茶』。堅持以重萎凋、重發酵並且製作時間長的古法來製茶，在歷時多年的調整與專業指導下，期待改變茶葉印象，去除澀口、胃不適和咖啡因，為新世代帶來全新茶葉體驗。讓漉漉茶事陪伴您，感受台灣土地的獨特之美，開啟全新茶葉體驗之旅。
願每個人都能傳遞出自己的一池春水
透過品味漉茶的舒暢身心，以及禮物的送遞，將感激與對台灣土地的回饋不斷傳遞。讓製茶者、收禮者和品茗者都能感受到撫慰，並喚起正向善意的循環。 我們踏出第一步，期待更多人與我們一同踏上這趟散發茶香、珍惜心意的旅程。讓我們成為彼此想念時能相伴的長久品牌。
Every night dedicated to crafting tea yields a cup of exceptional quality
Introducing ROOOGA TEA, a modern brand dedicated to preserving the land and embracing nature. We carefully select premium tea leaves and utilize scientific roasting techniques to create teas that are easy to brew, low in caffeine, and free from any burden. Our lineup showcases the renowned 'New Generation Oolong Tea' from Taiwan, known for its delightful fruity aroma.
At ROOOGA TEA, we respect the heritage of traditional methods, emphasizing withering, fermentation, and a meticulous production process. Our mission is to redefine tea by eliminating bitterness, discomfort, and concerns about caffeine, offering a fresh tea experience for the new generation.Join us on a journey with ROOOGA TEA and experience the exceptional beauty of Taiwanese tea, immersing yourself in a brand-new exploration of flavors and aromas.
May everyone immerse their heartfelt intentions in the tranquil spring water
Experience the soothing and rejuvenating effects of savoring ROOOGA TEA, and the act of gifting that perpetuates gratitude and contributes to the well-being of Taiwan's land. Let tea producers, gift recipients, and tea enthusiasts alike find solace and ignite a cycle of positive goodwill.
ROOOGA TEA takes the first step, eagerly anticipating the participation of more individuals on this journey, where the aroma of tea fills the air and cherished sentiments are treasured. Let us become a enduring brand that offers companionship in moments of longing.
Design Concept
-
茶香牽縈，文化伴你相會，探索輕盈的心靈旅程
ROOOGA的命名靈感源自英文單字 " Loop "（循環），保留了 " 漉 " 的發音，象徵著茶的功能、永續的願景以及漉茶所要傳遞的善念，伴隨著茶的韻律而永不停息地流動。
品牌設計方向以傳達「生生不息得茶香，牽縈著長情的珍伴」為核心信念，營造出詩意的氛圍。透過將英文字母 " ROOOGA " 轉化為草書風格，如同茶蒸氣般纏繞，連結著彼此的羈絆，與大地共同循環善意，最終匯聚成一杯歷久彌新的好茶。
標誌設計以流暢的線條和優雅的曲線呈現，展現了茶葉的柔和性和豐富性。每個字母都彷彿散發出微妙的茶香，帶著悠遠而富有層次的喝茶回憶。希望能夠喚起人們對於品味茶香、珍視情感羈絆以及與自然共融的重要價值的認同。更象徵著美好茶品的追求和對於茶文化的熱愛，同時也象徵著人與茶之間永不斷絕的連結。
The ever-lasting fragrance of tea, accompanied by culture, awaits your presence as you embark on a serene journey of the soul
The name ROOOGA is inspired by the English word "Loop," preserving the sound of "漉" and symbolizing the functionality of tea, the vision of sustainability, and the benevolent intention conveyed through tea straining. It flows continuously, resonating with the rhythm of tea.
The design of our brand logo embodies the belief in the everlasting fragrance of tea and the cherished companionship. It creates a poetic atmosphere. By transforming the English letters "ROOOGA" into a calligraphic style reminiscent of tea vapor, it intertwines like a gentle embrace, connecting our heartfelt bonds and embracing a harmonious cycle with the earth. Ultimately, it converges into a cup of tea that transcends time.
Let the fragrance of tea accompany you on a light-hearted journey of the soul, where cultural encounters await. Discover the essence of ROOOGA TEA, where the spirit of tea flows endlessly.
Package Design
-
連綿裊繞，歷久彌新的好茶匯聚成圓，環環相扣，環抱的是一份情誼、一份祝福或是一份思念，用一杯茶滋養著自我心靈，用兩杯茶暢談彼此情誼，用三杯茶探索人生真理。 包裝設計延續ROOOGA TEA的環環相扣與1000日甕藏的視覺輪廓，透過三個 "OOO" 的構成，拓展了茶品的想像空間和應用範圍。展現著我們對茶品的精湛掌控和對品茶者的無微不至關懷。生生不息的茶香連綿纏繞在茶盒包裝上，運用每支茶品的功用與意涵傳遞每款飲品獨特的視覺意象。
Unfolding its timeless essence, the circle of exquisite teas rejuvenates and intertwines, embracing the bonds of friendship, blessings, and cherished memories. With a single cup, we nourish our souls; with two cups, we engage in heartfelt conversations; with three cups, we embark on a journey to explore the depths of life. The package design continues the interconnectedness of ROOOGA TEA and the visual contours of the 1000-day-aged collection. By incorporating the three "OOO" elements, it expands the realms of imagination and application for our tea offerings. It showcases our meticulous craftsmanship and unwavering care for tea enthusiasts. The ever-enduring aroma of tea gracefully envelops the packaging, conveying the unique visual imagery that encapsulates the essence and significance of each beverage.
HI RO 初漉
一口初嚐
一飲滌昏寐，情思爽朗滿天地
-
初嚐生茶，茶香如春芽，萌發味蕾
洗滌去昏寐，神清氣爽情思滿天地
First Sip, HI RO, the Essence Awakens A sip that washes away drowsiness, filling the air with a refreshing clarity of thoughts.
Tasting the essence of raw tea, like the budding of spring, awakening the taste buds. Cleansing away lethargy, leaving the mind clear and the spirits uplifted.
ON ROO 湘漉
兩相對飲
對飲舒我神，醇厚溫潤助好眠
-
對飲黑金龍，茶香環繞，思想相碰
舒暢遍心靈，翱翔山嵐行雲流水逐著夢
Sip in Harmony, ON ROO, the Serene Infusion A harmonious sip that soothes the spirit, with its rich and mellow warmth aiding restful sleep.
Sharing the indulgence of Black Golden Dragon, with tea aroma swirling, minds intertwine. A tranquil journey through the heart and soul, soaring through misty mountains and flowing waters, chasing dreams.
BE ROOO 藏漉
三生有幸，伴你漉藏
三飲便得道，入甕陳藏伴你漉藏
-
三飲熷烏龍，茶香牽縈，陳放濃韻
豁達解憂愁，疑難如茶淬鍊後得真諦
Fortunate Encounter, BE ROOO, the Hidden Elixir Three sips to attain enlightenment, as you delve into the aged wisdom stored within the vessel.
Savoring the infused Oolong, where tea aroma lingers, revealing the depth of its aged essence. Embracing liberation from worries, finding profound truth through the refined brew.
