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project
案例分享
Client
冰啵 DISCONE
Design Scope
品牌建構、品牌定位、品牌識別系統設計、品牌識別應用設計
Project Overview
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生活這調皮鬼，總在不經意間製造驚喜
熱鬧商圈，人群穿梭，冰啵霜淇淋店位於台中喧鬧的巷子裡，是都市人換上好心情的新據點，好天氣時，漫步在午後陽光，關掉耳機裡多餘的音頻，聽著步行交談間的喃喃細語，街邊兒童奔跑間的嬉鬧歡笑，炎炎夏日遊街中，沈浸在城市間的背景音樂，用一口霜淇淋換上好心情，清涼的輕盈感有如兒時溜滑梯迎面而來的涼風、暑期時漂浮在泳池水面的時光，冰啵引領著一位位過路客，跳躍在減五度Ｃ的平行時空，拋下煩惱的同時，享受最純粹青澀的歡樂之中。
This naughty life always inadvertently creates surprises.
In the lively business district, the crowd shuttled through, and Discone ice cream shop is located in the noisy alley in Taichung city,It is a new stronghold for urban people to change into a good mood. In good weather, they walk in the afternoon sun, turn off the extra audio in the headphones, listen to the muttering in the walking conversation, laughter between street children running, and travel on the street in the hot summer. The background music immersed in the city exchanged a mouthful of ice for a good mood. The cool and lightness do is like the cool breeze on the slide when I was a child, and the time floating on the surface of the swimming pool in summer.Discone leads passers-by into the cool dream,leaving away troubles while enjoying in the pure joyous。
Design Concept
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設計方向以幽默、古怪、充滿創造力的品牌感受進行發想，利用美式樂園的風格詮釋在活潑的品牌輪廓上，將品牌塑造成喚起歡笑與驚喜的「調皮鬼」，擅長利用各種把戲討好愉悅的心情，傳遞出「用一口霜淇淋換上好心情」的品牌概念，打造出驚喜前衛的品牌氛圍； 色調選用帶有神秘感的靛藍為主色，搭配創造驚喜的暖橘色，大膽活潑的整體視覺設計，營造出使人走進店裡在神秘中等待驚喜的期待感，也為每位客人的心情漆上不同的繽紛色彩。
The design direction is based on humorous, eccentric and creative brand feelings, using the American style to interpret the lively brand outline, creating the brand into a "naughty guy" who arouses laughter and surprise, good at using various tricks to please the happy mood, and conveying "exchanging a mouthful of ice cream for a good mood" The brand concept creates an avant-garde brand atmosphere of surprise; the tone chooses mysterious indigo as the main color, matched with the warm orange color that creates surprises, bold and lively overall visual design, creating a period for people to enter the store and wait for surprise in mystery. It also paints different colors for each guest's mood.
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生活這調皮鬼，總在不經意間製造驚喜
熱鬧商圈，人群穿梭，冰啵霜淇淋店位於台中喧鬧的巷子裡，是都市人換上好心情的新據點，好天氣時，漫步在午後陽光，關掉耳機裡多餘的音頻，聽著步行交談間的喃喃細語，街邊兒童奔跑間的嬉鬧歡笑，炎炎夏日遊街中，沈浸在城市間的背景音樂，用一口霜淇淋換上好心情，清涼的輕盈感有如兒時溜滑梯迎面而來的涼風、暑期時漂浮在泳池水面的時光，冰啵引領著一位位過路客，跳躍在減五度Ｃ的平行時空，拋下煩惱的同時，享受最純粹青澀的歡樂之中。
This naughty life always inadvertently creates surprises.
In the lively business district, the crowd shuttled through, and Discone ice cream shop is located in the noisy alley in Taichung city,It is a new stronghold for urban people to change into a good mood. In good weather, they walk in the afternoon sun, turn off the extra audio in the headphones, listen to the muttering in the walking conversation, laughter between street children running, and travel on the street in the hot summer. The background music immersed in the city exchanged a mouthful of ice for a good mood. The cool and lightness do is like the cool breeze on the slide when I was a child, and the time floating on the surface of the swimming pool in summer.Discone leads passers-by into the cool dream,leaving away troubles while enjoying in the pure joyous。
Design Concept
-
設計方向以幽默、古怪、充滿創造力的品牌感受進行發想，利用美式樂園的風格詮釋在活潑的品牌輪廓上，將品牌塑造成喚起歡笑與驚喜的「調皮鬼」，擅長利用各種把戲討好愉悅的心情，傳遞出「用一口霜淇淋換上好心情」的品牌概念，打造出驚喜前衛的品牌氛圍； 色調選用帶有神秘感的靛藍為主色，搭配創造驚喜的暖橘色，大膽活潑的整體視覺設計，營造出使人走進店裡在神秘中等待驚喜的期待感，也為每位客人的心情漆上不同的繽紛色彩。
The design direction is based on humorous, eccentric and creative brand feelings, using the American style to interpret the lively brand outline, creating the brand into a "naughty guy" who arouses laughter and surprise, good at using various tricks to please the happy mood, and conveying "exchanging a mouthful of ice cream for a good mood" The brand concept creates an avant-garde brand atmosphere of surprise; the tone chooses mysterious indigo as the main color, matched with the warm orange color that creates surprises, bold and lively overall visual design, creating a period for people to enter the store and wait for surprise in mystery. It also paints different colors for each guest's mood.
