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project
案例分享
Client
倆人學Harmophy | care what you need
Design Scope
品牌識別系統設計、品牌識別應用設計、包裝設計
PROJECT OVERVIEW
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倆人學Harmophy為解決年長者異味、守護尊嚴、療癒身心的初衷,無論
是與長輩間的陪伴,還是朋友的相聚,倆人學都能帶來舒心的香氛體驗,
讓每個相處時刻充滿期待與放松,讓彼此關係一同成長。
Harmophy by the product's intention to address elderty odor issues, safeguard dignity, and
healing mood. Thus, from naming, we positioned the brand as "creating beautiful olfactory
memories, bringing closer for each other." Whether with the elderly or friends, we aim for
each moment to be filed with anticipation and relaxation, enhancing relationships together.
DESIGN CONCEPT
-
倆人學的標誌設計,我們以東方漢字巧妙組合將「倆人」中的「人」字取出,
從三個人變兩個人,詮釋了品牌的核心理念:拉近彼此距離,陪伴成長。選擇
漢字「倆」中除了「彼此」的概念,更有著人與人之間相互陪伴、扶持的動態
關係。而擷取「學」字中的「冖」(教室)和「子」(學生)的筆畫,意味著人們
在人際交往中不斷學習、成長的過程。
這不僅意味著透過了解自我來展現自我,更代表著理解、同理他人,從而拉近
彼此距離的起點,建立起更深厚真摯的關係。
The logo design ingeniously extracts the character "人"(person) from the Chinese word "倆人
"(couple), interpreting the core of the brand: bringing people closer together and
accompanving growth. Extracting the strokes of "冖" (classroom] and "子" (student) from the
Chinese character "學"(learn) signifies the continuous process of learning and growth in
interpersonal relationships. This human-centric spirit also creates a friendly, inclusive,and
empathetic brand atmosphere.
-
倆人學Harmophy為解決年長者異味、守護尊嚴、療癒身心的初衷,無論
是與長輩間的陪伴,還是朋友的相聚,倆人學都能帶來舒心的香氛體驗,
讓每個相處時刻充滿期待與放松,讓彼此關係一同成長。
Harmophy by the product's intention to address elderty odor issues, safeguard dignity, and
healing mood. Thus, from naming, we positioned the brand as "creating beautiful olfactory
memories, bringing closer for each other." Whether with the elderly or friends, we aim for
each moment to be filed with anticipation and relaxation, enhancing relationships together.
DESIGN CONCEPT
-
倆人學的標誌設計,我們以東方漢字巧妙組合將「倆人」中的「人」字取出,
從三個人變兩個人,詮釋了品牌的核心理念:拉近彼此距離,陪伴成長。選擇
漢字「倆」中除了「彼此」的概念,更有著人與人之間相互陪伴、扶持的動態
關係。而擷取「學」字中的「冖」(教室)和「子」(學生)的筆畫,意味著人們
在人際交往中不斷學習、成長的過程。
這不僅意味著透過了解自我來展現自我,更代表著理解、同理他人,從而拉近
彼此距離的起點,建立起更深厚真摯的關係。
The logo design ingeniously extracts the character "人"(person) from the Chinese word "倆人
"(couple), interpreting the core of the brand: bringing people closer together and
accompanving growth. Extracting the strokes of "冖" (classroom] and "子" (student) from the
Chinese character "學"(learn) signifies the continuous process of learning and growth in
interpersonal relationships. This human-centric spirit also creates a friendly, inclusive,and
empathetic brand atmosphere.
