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project
案例分享
Client
胖橘柑仔店 Punch Marbles
Design Scope
視覺風格設定、品牌標誌、標準字體、品牌色彩系統、品牌延伸應用設計、品牌空間設計
Project Overview
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透過活潑玩味的視覺手法，融入俏皮幽默的對話元素，將傳統柑仔店與彈珠台遊戲翻轉，打造大人小孩都喜愛的貓咪角色，與令人感到新奇、充滿活力的體驗空間，帶給顧客享受彈珠台遊戲娛樂的滿足外，與舊時文化的連結，感受單純而樸實的美好時刻。
“Through lively and playful visual techniques, incorporating witty and humorous dialogue elements, we aim to transform traditional tangerine shops and pinball games, creating beloved cat characters for both adults and children. This will provide customers with a novel and vibrant experiential space, offering not only the satisfaction of playing pinball but also a connection to old-time culture, allowing them to relish simple and wholesome moments.”
Logo Concept
胖橘柑仔店以主角貓咪胖橘與夥伴們的趣味互動，結合傳統彈珠台遊戲，運用手繪技法捕捉貓咪時而傲嬌時而調皮的神情，構築出具有互動性與舊時復古情懷的空間份圍。
以胖橘環抱彈珠台的玩味視覺作為形象標誌，象徵胖橘陪伴顧客一同玩耍的趣味意涵，並在標準字體設計中融入貓腳印，傳達貓咪調皮精怪惹人喜愛的性格，塑造品牌活潑而充滿人情味的形象。
“PUNCH MARBLES ”brings the playful interaction of the main character, Fat Orange Cat, and its companions, combining traditional pinball games with hand-drawn techniques that capture the cat's sometimes aloof and sometimes mischievous expressions, creating a space that exudes interactivity and a sense of nostalgia.
The playful visual of Fat Orange embracing the pinball machine serves as the iconic representation, symbolizing the fun aspect of Fat Orange accompanying customers in their playtime. Additionally, cat paw prints are integrated into the standard typography design, conveying the endearing and mischievous nature of cats, thus shaping the brand as a lively and personable image."
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透過活潑玩味的視覺手法，融入俏皮幽默的對話元素，將傳統柑仔店與彈珠台遊戲翻轉，打造大人小孩都喜愛的貓咪角色，與令人感到新奇、充滿活力的體驗空間，帶給顧客享受彈珠台遊戲娛樂的滿足外，與舊時文化的連結，感受單純而樸實的美好時刻。
“Through lively and playful visual techniques, incorporating witty and humorous dialogue elements, we aim to transform traditional tangerine shops and pinball games, creating beloved cat characters for both adults and children. This will provide customers with a novel and vibrant experiential space, offering not only the satisfaction of playing pinball but also a connection to old-time culture, allowing them to relish simple and wholesome moments.”
Logo Concept
胖橘柑仔店以主角貓咪胖橘與夥伴們的趣味互動，結合傳統彈珠台遊戲，運用手繪技法捕捉貓咪時而傲嬌時而調皮的神情，構築出具有互動性與舊時復古情懷的空間份圍。
以胖橘環抱彈珠台的玩味視覺作為形象標誌，象徵胖橘陪伴顧客一同玩耍的趣味意涵，並在標準字體設計中融入貓腳印，傳達貓咪調皮精怪惹人喜愛的性格，塑造品牌活潑而充滿人情味的形象。
“PUNCH MARBLES ”brings the playful interaction of the main character, Fat Orange Cat, and its companions, combining traditional pinball games with hand-drawn techniques that capture the cat's sometimes aloof and sometimes mischievous expressions, creating a space that exudes interactivity and a sense of nostalgia.
The playful visual of Fat Orange embracing the pinball machine serves as the iconic representation, symbolizing the fun aspect of Fat Orange accompanying customers in their playtime. Additionally, cat paw prints are integrated into the standard typography design, conveying the endearing and mischievous nature of cats, thus shaping the brand as a lively and personable image."
