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project
案例分享
Client
麦水塩｜淬鍊純粹本質，建構職人麵屋的日式溫潤識別系統與實體體驗
Design Scope
品牌識別VIS完善、數位與體驗延伸
PROJECT OVERVIEW
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松園食品全新麵食餐飲品牌——麦水塩，以回歸麵食本質為核心，打破傳統製麵產業的工業化印象，重新詮釋麵食的純粹價值。品牌以「麥、水、鹽」三大基本原料為名，傳遞對食材本質與製麵工藝的堅持，透過簡單純粹的原料組合與專業製麵技術，呈現麵條自然原始的風味。
Mai Shui Yan is a new noodle dining brand by Song Yuan Foods, inspired by the three essential ingredients of noodle-making: wheat, water, and salt. Moving beyond the industrial image of traditional noodle manufacturing, the brand embraces simplicity, natural ingredients, and craftsmanship to bring out the authentic essence of noodles.
DESIGN CONCEPT
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回歸食材本質，以「純粹、自然、溫潤」作為整體設計核心。從日式美學中提取內斂留白、細緻視覺與自然色彩，透過山吹黃、白練、宍橘與遠州茶等色彩層次，揉合出和風暖陽般的親和力與自然氣息。識別系統延伸至品牌事務用品、餐飲包裝、點餐介面及實體櫃位，將麥之香、水之韻、鹽之粹轉化為一致的品牌體驗，讓職人精神不只體現在產品之中，更融入每個日常接觸的細節。
Rooted in purity, nature, and warmth, the visual identity draws inspiration from Japanese aesthetics through refined typography, understated compositions, and natural colors. A palette of warm yellow, soft white, and earthy tones creates an inviting atmosphere. The identity extends across packaging, stationery, ordering interfaces, and retail spaces, creating a cohesive brand experience.
RESULTS & IMPACT
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2023 年 9 月，麦水塩正式進駐台中大遠百 12 樓，完成品牌識別至實體門市的整合落地。透過灰泥漆、原橡木質感、長虹玻璃與暖白燈箱等材質配置，營造通透質樸的日式麵屋氛圍。同時藉由完整的品牌識別規範，建立統一且具延展性的應用準則，降低後續展店與物料製作的溝通成本，確保品牌從視覺到空間皆維持一致體驗，形塑純粹、專注且富有生活溫度的職人麵食形象。
In September 2023, Mai Shui Yan opened its first location at Top City Taichung. The visual identity was brought into the physical space through natural materials, textured finishes, and warm lighting, creating a refined Japanese-inspired dining environment. A comprehensive brand guideline further establishes a consistent and adaptable identity system, supporting future expansion and brand development.
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松園食品全新麵食餐飲品牌——麦水塩，以回歸麵食本質為核心，打破傳統製麵產業的工業化印象，重新詮釋麵食的純粹價值。品牌以「麥、水、鹽」三大基本原料為名，傳遞對食材本質與製麵工藝的堅持，透過簡單純粹的原料組合與專業製麵技術，呈現麵條自然原始的風味。
Mai Shui Yan is a new noodle dining brand by Song Yuan Foods, inspired by the three essential ingredients of noodle-making: wheat, water, and salt. Moving beyond the industrial image of traditional noodle manufacturing, the brand embraces simplicity, natural ingredients, and craftsmanship to bring out the authentic essence of noodles.
DESIGN CONCEPT
-
回歸食材本質，以「純粹、自然、溫潤」作為整體設計核心。從日式美學中提取內斂留白、細緻視覺與自然色彩，透過山吹黃、白練、宍橘與遠州茶等色彩層次，揉合出和風暖陽般的親和力與自然氣息。識別系統延伸至品牌事務用品、餐飲包裝、點餐介面及實體櫃位，將麥之香、水之韻、鹽之粹轉化為一致的品牌體驗，讓職人精神不只體現在產品之中，更融入每個日常接觸的細節。
Rooted in purity, nature, and warmth, the visual identity draws inspiration from Japanese aesthetics through refined typography, understated compositions, and natural colors. A palette of warm yellow, soft white, and earthy tones creates an inviting atmosphere. The identity extends across packaging, stationery, ordering interfaces, and retail spaces, creating a cohesive brand experience.
RESULTS & IMPACT
-
2023 年 9 月，麦水塩正式進駐台中大遠百 12 樓，完成品牌識別至實體門市的整合落地。透過灰泥漆、原橡木質感、長虹玻璃與暖白燈箱等材質配置，營造通透質樸的日式麵屋氛圍。同時藉由完整的品牌識別規範，建立統一且具延展性的應用準則，降低後續展店與物料製作的溝通成本，確保品牌從視覺到空間皆維持一致體驗，形塑純粹、專注且富有生活溫度的職人麵食形象。
In September 2023, Mai Shui Yan opened its first location at Top City Taichung. The visual identity was brought into the physical space through natural materials, textured finishes, and warm lighting, creating a refined Japanese-inspired dining environment. A comprehensive brand guideline further establishes a consistent and adaptable identity system, supporting future expansion and brand development.
